Mark Mulligan, of Jupiter Research, discusses the new BBC iPlayer and it’s ramifications.
” However, where this offering gets really interesting is its commercial aspirations, which are all the more pressing in the context of the reduced funding levels determined by the license fee settlement with the UK government. The BBC plans to cover many of the costs with ad-supported content and paid downloads, which of course takes it head to head with iTunes et al. Just how seriously the competitive alignment will be remains to be seen. But not even considering the download aspect, the iPlayer will once again see the BBC setting a standard which the commercial sector will both complain is a distortion of the market through public sector funding, yet also strive to emulate.”