The “art” of recording, re-authoring and redistributing digital content is one that perplexes many in the content industries. The tool that they have for protecting their product is copyright – but when the only tool you have is a hammer, everything looks like a nail. Is copyright the problem or is it the lack of a business model to fit this new digital age?
I fear people are getting too caught up in the copyright issue and not
enough in the business model issue – trying to persuade those, who live in fear of losing their livelihoods, that they are holding on to an outmoded legal concept will lose you both the argument and the attention of those who want to listen.
This is an exciting time to be involved in digital media because the
opportunities are there for those who are bright enough to
come up with the new ideas.
People will listen because their livelihoods depends on it.
There are new business models which will drive the new digital age – we just have to sell them properly to those who have a vested interest in buying into them.