Mark Mulligan


Watch and enjoy – Benjamin is one of the good guys! 

Why it matters: - Jupiter Research

“UGC and social media to date have achieve significant European success with a predominately US / English language bias. But that won’t suffice to move to the next level of success in continental Europe. The smart players are recognizing that they either need to seriously consider localization strategies or face market share cannibalization from local players like Daily Motion.”

How it works:

Benjamin Bejbaum, of DailyMotion, explains how it works (at breakneck speed!)

http://weblogs.jupiterresearch.com/analysts/mulligan/archives/2007/06/the_future_of_p.html

Jupiter’s London office broadband connectivity has been really poor recently and after some trouble shooting by our IT guys the problem was traced to a colleague’s computer. It turns out that she had Channel 4’s Kontiki powered, p-to-p based 4OD application installed on her machine and that it was busy distributing content without her knowing. Fair enough you might say, that’s how supra-distribution works. However she had turned off the application and according to her system tray it wasn’t even running. If an application had been turned off, it should be exactly that: ‘off’, not running, hidden in the background. You’d expect that of malware, not from a national broadcaster.

This is in microcosm what must be happening in many UK households now, and is what will happen on a much larger scale should / when BBC’s Kontiki powered iPlayer launch(es). Many households will find their broadband speeds drastically reduced and others will end up using up their monthly data limits without knowingly having downloaded any content. If consumers aren’t adequately briefed / warned of the implications of installing P-to-P software the BBC may find itself surfing a massive swell of popular discontent.

Mark Mulligan, of Jupiter Research, discusses the new BBC iPlayer and it’s ramifications.

Quote:

“ However, where this offering gets really interesting is its commercial aspirations, which are all the more pressing in the context of the reduced funding levels determined by the license fee settlement with the UK government. The BBC plans to cover many of the costs with ad-supported content and paid downloads, which of course takes it head to head with iTunes et al. Just how seriously the competitive alignment will be remains to be seen. But not even considering the download aspect, the iPlayer will once again see the BBC setting a standard which the commercial sector will both complain is a distortion of the market through public sector funding, yet also strive to emulate.”

 From TheRegister: EMI: DRM stays

…or not.

From Jupiter Research: EMI DRM Negotiations Stall

Follow

Get every new post delivered to your Inbox.