As people have an ongoing issue with the use of the phrase User Generated Content(UGC), I would like to propose an alternative – Digital Online Content (DOC).
No one gets up in the morning and says “Today I shall create some User Generated Content!”
But it’s not beyond the bounds of possibilities to get to grips with – “Today I shall create some Digital Online Content!”
The joy of this is that you can then have derivatives such as:
DOCument – an idea, image or sound.
DOCumented – an idea, image or sound recorded in history.
DOCumentor – the author of an idea, image or sound.
DOCumenting – the act of recording an idea, image or sound.
Try it. Repeat it a couple of times and see how it feels. Then DOCument your response!
October 1, 2006 at 11:55 pm
[...] Telecoms and IT massively outweigh the Entertainment industry economically. Add in the fact that users are creating their own Digital Online Content and seeking their own methods of distribution – YouTube, Video.Google, WordPress, Blogger, Flickr, Photobucket, etc. . Triple whammy. [...]
October 3, 2006 at 12:32 am
[...] Strategy - DRM content – but DRM with a difference – the user creates the DRM, which is tied to their account, which automatically verifies any Digital Online Content they contribute as well as any content they purchase from you. You get buy in from you consumer/content creator. They have a vested interest in DRM as it assigns rights to their content both ways. It is also DRM lite - the content is encrypted end-to-end to ensure data integrity - but that’s it. Pricing – Delivering content: Digital only costs less than digital+physical which costs less than digital+physical+backup. Receiving content: Rights only is paid less for than rights+distribution which is paid less for than rights+distribution+media. Market – Let the market decide for itself. Don’t prejudge or target. Just get your content out there and get a community involved. [...]